Key Account Management
Manage and grow your most valuable client relationships for long-term revenue.
On-Demand
⏱️ 2 days
Intermediate
Key Account Management Certificate
Course Overview
Manage and grow your most valuable client relationships for long-term revenue. This program is designed for GCC professionals and delivered on-demand by Talent Enrich industry experts.
What You'll Learn
Identify and prioritise key accounts
Develop strategic account plans
Build multi-level relationships within accounts
Negotiate and expand account value
Manage account profitability
Create retention and growth strategies
Course Syllabus
- • Key account identification criteria
- • Account segmentation and tiering
- • Strategic account planning framework
- • Stakeholder mapping
- • Value proposition customisation
- • Competitive positioning within accounts
- • Building executive relationships
- • Cross-selling and upselling strategies
- • Quarterly business reviews
- • Contract renewal strategies
- • Managing account teams
- • Account profitability analysis
️ Hands-On: Develop a strategic account plan for your top client
Who Should Attend
Account managers, sales managers, business development professionals, and client relationship managers.
Prerequisites
2+ years in sales or account management.
Skills You'll Gain
Key Account Management
Sales Strategy
Client Relationships
Negotiation
Account Planning
Key Takeaways
Identify and prioritise key accounts
Develop strategic account plans
Build multi-level relationships within accounts
Certificate of Completion
Upon completing this program, you will receive a Key Account Management Certificate that you can share on LinkedIn and with employers.
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